​If anyone knows how to make a splash, it's Delroy Gill. From crafting his biography for LIV Sotheby's International Realty, to writing his property descriptions for million-dollar listings, to helping him gain earned media exposure in Denver Style Magazine, 303 Magazine, Cherry Creek Lifestyle Magazine, BAC Magazine, The Denver Post and more, Delroy Gill is everywhere - and we are happy to help him do it.

As founder of DenverGents, he's also giving back in a big way to the Denver community. He recently hosted the wildly successful Inspired Man Art Show where more than 1,500 people gathered to help raise money for Step Denver, a men’s residential recovery community that helps low-income men overcome the consequences of addiction and rebuild their lives through sobriety, work, and accountability. 

Whether he's closing a deal, mentoring a friend, or simply handing out SuitSupply gift cards to passersby in Cherry Creek, you'll always find Delroy with a smile on his face. Here are some of his best moments in the press, secured and written with the help of Amy Puchaty Communications. But we can't take all the credit, Delroy is force! If you're not moving onward and upward, it's best to get out of his way.

Do you have a story to tell? Give us a call. 

Cheers, 

AP

Amy Puchaty is a luxury real estate writer and communications specialist whose marketing campaigns and copywriting work have appeared in numerous print and digital publications including The Wall Street Journal, Architectural Digest, Inman News, The Denver Post, and Dallas Business Journal. Why Amy Puchaty? Because it’s selling season. Follow Amy at www.amypuchaty.com #AtHomeWithAmy #AmyPuchaty #LuxuryRealEstateWriter

 
It's always exciting to see your work in print! My article - Stroke of Genius: Denver's S*park Builds a Community - is featured in Sotheby's International Realty Affiliates' RESIDE® magazine! The piece puts the spotlight on Denver's hottest new community SPARK - Sustainability Park, a rare oasis of urban community and farming in the heart of a bustling downtown area. It is exclusively listed by Deviree Vallejo and Liz Richards of LIV Sotheby's International Realty.

Today, Sotheby's International Realty officially launched the first edition of the new RESIDE magazine in collaboration with Pulitzer Prize-winning Dow Jones Media Group. Conceived in the belief that homes and living-in-full are inextricably entwined, RESIDE is devoted to the finest in inspirational homes and lifestyles worldwide.

Over 65,000 copies of RESIDE were printed and will be distributed in New York, California, Miami, Washington DC, Bahamas, Kentucky, Wyoming, and Brazil. The content will also reach thousands of online readers on the Sotheby's International Realty blog and across the Sotheby's International Realty global network. Each region's issue will have a different cover tailored to the area's unique lifestyle. Pictured below, the RESIDE covers for Wyoming, Miami, California, and New York. 
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According to the National Association of REALTORS® (NAR) eight in 10 aspiring buyers reported that homeownership is part of their American Dream in the last quarter of 2017. Are you one of them? Perhaps you are a home owner but are curious about the millennial buyers entering the housing market? This nifty infographic courtesy of NAR breaks down the aspiring home buyers profile for 2018, giving quick insights into increasing affordability and ownership concerns.

Highlights from NAR's report include:

• Of the U.S. consumer households that were surveyed each month in 2017, 63 percent of respondents were homeowners, 28 percent were renters, and 9 percent lived with someone else.
• Of the non-owners, 46 percent were 34 years or under, 57 percent make an income of under $50,000, and 41 percent live in suburban areas.
• For both homeowners and non-homeowners alike, homeownership is strongly considered a part of the American Dream.
• For non-owners, eight in 10 reported that homeownership is part of their American Dream in Q4. For owners, nine in 10 believe it is part of their American Dream.

You can find the full report and more in-depth analysis here. For a look at generational trends, NAR's Home Buyer and Seller Generational Trends Report 2018 indicates a few interesting shifts. This includes one consistent finding for the last several years stating: 

"Buyers 37 years and younger (Millennials/Gen Yers) is the largest share of home buyers at 36 percent. Sixty-five percent of these buyers were also first-time home buyers. The largest cohort in America is growing up and becoming more traditional in their buying habits. This year’s report saw an increased share who purchased in suburban locations and who purchased detached single- family homes. Forty-eight percent of buyers 37 years and younger now have children under the age of 18 in their home, 66 percent are married couples, and 15 percent are unmarried couples (the largest share of all generations)."

Are you as interested in the numbers as I am? Let me know in the comments.

​Cheers, 

AP

Amy Puchaty is a luxury real estate writer and communications specialist whose marketing campaigns and copywriting work have appeared in numerous print and digital publications including The Wall Street Journal, Architectural Digest, Inman News, The Denver Post, and Dallas Business Journal. Why Amy Puchaty? Because it’s selling season. Follow Amy at www.amypuchaty.com #AtHomeWithAmy #AmyPuchaty #LuxuryRealEstateWriter

As a Colorado resident, it comes as no surprise to me that my state has a high interest in interior design. Colorado's commercial buildings and private residences are some of the most beautifully built in the country, often designed around effortless entertaining indoors and out.

Are you in need of a refresh but don't know where to start? Updating your home with plants is one of the easiest ways to boost curb appeal, liven up a bland interior, or inspire an outdoor oasis. And with those summer barbecues and backyard garden parties right around the corner, there is no better time than now to refresh your space. 

Pots Planters & More is a company on a mission to design, manufacture, and distribute high quality planter boxes and pots for the garden enthusiast with a discerning eye. They carry a wide variety of garden planters and flower pots in all shapes, sizes and styles, including galvanized steel and fiberglass.

​Here are a few of our favorites left to right: Alzira Round Planter Pots - Fiberglass Planters by Jay Scotts, Globe Spherical Planters - Fiberglass Planters by Jay Scotts, Large Outdoor Planters - Plastic - 14"/16"/20"/26"/34" Diameters - Madison by Crescent Garden.

​Cheers and happy planting,

AP

Special thank you to potsplantersandmore.com for collaborating on this post. All opinions are my own.
​
Amy Puchaty is a luxury real estate writer and communications specialist whose marketing campaigns and copywriting work have appeared in numerous print and digital publications including The Wall Street Journal, Architectural Digest, Inman News, The Denver Post, and Dallas Business Journal. Why Amy Puchaty? Because it’s selling season. Follow Amy at www.amypuchaty.com #AtHomeWithAmy #AmyPuchaty #LuxuryRealEstateWriter

​
​Craving a casual dining experience with five-star flavor? Look no further than Colorado’s own Crave Real Burgers. Perfect for families, girl’s night, or parent’s night out, this laid-back eatery delivers the best of both worlds—a chill atmosphere with killer food.
 
Friendly staff greet you upon entering the quaint shop filled with delicious scents of grilled to order dishes. One look at the menu and you instantly recognize that Crave isn’t messing around when it comes to creativity. Buckle up and leave your inhibitions at the door, because these burgers came to play.
 
With unique names like the Krusty, Luther, and Nutty Professor, these dishes are all they’re cracked up to be with out-of-this-world flavor combinations. Such perfectly-twisted combos include: Not Your Mama’s, a burger with cremini mushrooms, swiss, parmesan, onion strings, ketchup, and truffle mayo. The Campfire with a buffalo patty, raspberry BBQ sauce, crispy poblano rings, pepper jack, chipotle mayo, ketchup and avocado. There is even a peanut butter bacon jalapeno burger, a lamb patty and poblano burger, and so many more.
 
The husband opted for Not Your Mama’s and paired it with a bloody Mary that rivaled the best brunch spots. And even though I’ve been incredibly lucky in love, I opted for the Love Stinks--Crave’s award-winning burger. 
 
This perfectly seasoned patty was cooked exactly as ordered and slathered in a creamy garlic mayo, topped with crispy onions, roasted red peppers, a garlic cream cheese, and the mother of all candied bacon. Seriously, this bacon was so good I contemplated asking for a half-pound of it diced and stuffed into a waffle cone. Unfortunately, that challenge proved futile as I cleaned my plate—the burger’s flavor combos were unmatched and the delicate side of fries were perfectly crispy and salted.
 
A longing glance at the milkshake offerings put a smile on my happily sated face. The gloriously addictive bacon makes an appearance in their Velvet Elvis milkshake, giving me hope for the next time. Because with burgers this mouthwatering there will always be a next time. Until then, I’ll keep dreaming about that candied bacon.

Cheers, 

ML

Molly E. Lee is an associate copywriter at Amy Puchaty Communications - a Denver-Boulder-based copywriting firm specializing in luxury real estate marketing and creative copy that inspires. Amy Puchaty is a luxury real estate writer and communications specialist whose marketing campaigns and copywriting work have appeared in numerous print and digital publications including The Wall Street Journal, Architectural Digest, Inman News, The Denver Post, and Dallas Business Journal. Why Amy Puchaty? Because it’s selling season. Follow Amy at www.amypuchaty.com #AtHomeWithAmy #AmyPuchaty #LuxuryRealEstateWriter

​Are you in need of fresh real estate marketing ideas that really work? The folks at Tenfold offer proven techniques to help real estate agents and brokerages sell properties faster, increase brand awareness and stay top of mind with clients. Check out "15+ Real Estate Marketing Ideas That Really Work" below and start putting them into action today. You can't afford to miss this comprehensive list! 
​

15+ Real Estate Marketing Ideas That Really Work 
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Real estate is an extremely competitive field. It’s saturated and ruthless—but professionals who put in that extra effort are going to be rewarded. Real estate marketing has always been something that only a few people figure out. It’s either spammy or just plain disconnected. Here’s a list of ideas you can pull from. Start implementing some of these today and you’re already improving your marketing efforts for sure. Ready? Let’s go.

Email Real Estate Marketing Tips

Personalize Emails for 10 Contacts Each Day
Go through your lead list and identify your 10 best leads. The choosing process doesn’t have to be entirely data-backed. We’re going for the quick win here so doing a scan plus gut check is the best method. For the rest of the list, send out your usual automated email.

For these 10 people, take a couple of minutes to do that extra personalization. Mention a previous meeting? Something new in their area? A mutual friend? No need to fuss over this small addition to your process. When it pulls in results, you might want to consider doing a Top 20.

Setup an autoresponder or a drip campaign for your email subscribers.
What’s an auto-responder? It’s a sequence of emails that’s sent to new subscribers to take them through a certain campaign or just welcome them to your list. The objective when putting together an autoresponder is to eliminate the feeling that they’re receiving a canned response. Drip campaigns allow you to share branded content with your new leads and pull them into your sales funnel.

Spruce up your email newsletter by using graphics.
People are visual, and with the rest of the real estate world dishing out the same plain newsletter, those who put an effort to differentiate themselves get the best results. If you don’t have your branding pinned down yet, now’s the best time to do it. Having the same color, look and feel for all your content—from newsletters and even your website—helps customers remember your brand and your services.

Polish your existing email scripts.
Sure, personalization is key, but in sales, numbers are also very important. A marketer or real estate agent who says they never use templates when emailing is flat-out lying. Even a simple bone structure for emails is still a template. Now, set aside some time to review your existing email templates, applying best cold email practices wherever possible.

Flex your subject line muscles.
What’s an email good for if no one opens them. Subject lines impact your cold email open rates more than anything else so make sure you test different subject lines. Of course, don’t forget that it’s ok to get creative with these things. Some marketers even swear by using (no subject) as a subject line for certain situations!

Listing Real Estate Marketing Tips

Sharpen your MLS listing descriptions.Most clients and prospects discover your listings through MLS, so it’s unwise to just put something together and forget about it. You need to use punchy and compelling descriptions for your listings. Brush up on your copywriting skills by checking out blogs like KopywritingKourse or books by Bob Bly. Additionally, trusted real estate copywriters like Amy Puchaty can help craft custom content for your real estate listings and brand.

Put together a checklist for listing descriptions.
Sure, winging it feels natural and relies on your go-getter energy whenever you work. However, having a checklist that spells out the necessary information for each listing saves you a possible huge headache and lost business. The checklist should include all pertinent info like features, area, school districts, reasons for selling and basic listing information.

Update photos on your listings.
Photos taken by phone are perfectly fine so long as they weren’t taken in 2006. Today, phones can produce photos that are very high-quality. Now that that’s out of the way, you just make sure that you have what the prospects want to see in photos. When you look at a listing, what do you zoom into immediately? Photos. There is no use hiding portions of your listing. There’s always a way to present properties in a better way with just some photography skills.

Put your listings on SlideShare.
Upload new ones as you update. Say, put together a slideshow on SlideShare for all your available listings for the month of March. You can even put them together in categories. Put up a slideshow for all listings for a month, for a quarter, listings that are above a certain price point, listings that are in a certain zip code, and so on. This practice makes it easier for prospects to go straight to listings that they’re already interested in based on preference. You’ll be surprised with the traffic SlideShare gets.

Mine other people’s listings for potential partnerships. Go over other people’s listings especially ones that were posted by direct owners or small brokers in an area. Take note of low-priced or reasonably-priced listings. List up to 50 properties, take note of their contact numbers and other pertinent info. Set aside half a day to call up these listings and propose a partnership plan. If it makes sense business-wise, there’s no reason not to partner up with other real estate players.

Social Media Real Estate Marketing Tips
Create profiles for the essential social media stack for real estate professionals: Instagram, Facebook, Twitter, Pinterest, LinkedIn.

Instagram
Stunning photos that show off your properties and the areas. Instagram uses hashtags similar to twitter and if you’re smart about the hashtags you use, you’ll get prospects making a beeline to your instagram account in no time.

Facebook
Just who’s not on Facebook these days? For real estate agents, though, the number one reason to get on Facebook is local Facebook groups. Real estate groups are great but it’s mostly filled with other real estate agents as well. Local facebook groups are smaller online communities where people engaged and discuss what’s happening in their particular area. It won’t sound spammy if you update everyone with a new listing in the area, as long as you have the tone of someone wanting to let the community know as opposed to someone wanting to sell to everyone in the community.

Twitter
Twitter is great for generating traffic to your website, listings and other online assets you have. It’s also one of the first things that prospects will see if they look you up on search engines. An active Twitter feed is one of the marks of a successful professional, so you definitely want to give off that impression by keeping on top of your Twitter game.

Pinterest
Pinterest is so overlooked. However, many marketers report that prospects who search on Pinterest are those who are closer to making a buying decisions more than those who browse on other social media channels. See, Pinterest is like a catalog where you can include a direct link to your listing. This is essential.

LinkedIn
LinkedIn groups are great as a venue to talk to other real estate professionals. However, if you’re marketing listings, it can come off as spammy if you post very often on your LinkedIn account. The main selling point of LinkedIn is that it’s the biggest social media platform for professionals. Read: People who have the power to purchase and make decisions. Heads of families, real estate purchasers, entrepreneurs and other successful people are all around LinkedIn, and if you master the art of social selling, there’s no limit to what you can achieve on LinkedIn.

Use social media scheduling tools to automate some of your social media tasks.
There’s Buffer, Hootsuite, Sprout Social and other web apps you can use. Most of them have mobile app counterparts so you can check posts, look at data and check what others are posting in real-time. The scheduling functionality allows you to do what you have to do without having to go back again and again to the social media platforms just to make sure your presence is consistent across social media channels.

Phone Real Estate Marketing Tips

Call your competitors.Researching the competition? Why not call them directly and get a feel of their style. There’s nothing wrong with calling them and posing as an interested prospect. Call the most successful firms and agents in your area and get them to sell to you. Take note of their style, how they open conversations, what’s the first bits of information they reveal, how the handle pricing questions, how they handle inquiries outside listings, and so on.

Call existing customers and ask for referrals subtly.
Referrals are one of the most powerful lead generation techniques. However, it can be a bit risky to ask outright. Make sure you develop a good relationship with all your existing prospects and customers. When you’re comfortable enough to ask for a referral do so.

To make sure you are continuously getting on the good side of your customers, have a solid customer service plan in place. Call your existing customers just to check in. Make it a regular thing. Once a month is a good number, on top of any calls they request regarding particular concerns. Remember, people don’t always deal with people who have what they need, but they always deal with people they like.

Video Real Estate Marketing Tips

Create virtual tours for your listings.Depending on the size of your operation, there is always a video marketing strategy that is doable and effective for you. If you’re able to allocate a marketing budget for video, go ahead and get a professional videographer to help you capture the beauty of your listings in video form. If that’s not possible, there’s no issue using what you have. If you can borrow a digital SLR or even a GoPro to take a video of your properties, go ahead and do so. Easy to use video editing software which are user-friendly and intuitive. If you’re using a Mac computer, use iMovie. For Windows users, Movie Maker is simple and easy to use as well.

Can’t take videos? Then make videos!
These days, having no video for real estate listings isn’t a choice at all. If you have no phone capable of taking good videos and no cameras to use, take your best photos and create a video slideshow. You can just put background music and slowly shuffle through photos of your listings. Remember, prospects come to the internet to look for properties and each opportunity to put your listings in front of your target audience is an opportunity worth putting effort into.

Content Marketing for Real Estate

All the content you create on social media, the videos you shoot and the articles you share on your newsletter could be considered a part of a huge movement in online marketing today: content marketing. Notice how prospects flock to you when you release content that’s not promotional? Probably something useful you typed up on a lazy afternoon, pouring your insight and thoughts about real estate buying you wish prospects knew?

Yes. It works and it’s a win-win for you and the prospects. Do you have thoughts you’ve always wanted to share regarding the industry? Want to help educate buyers about the right things to look for when shopping for a property? These ideas can be transformed into revenue generating pieces by creating content that other people can easily access and consume. You can put your words into a blog on your site, into a video blog, into small snippets on your social media accounts, a webinar (online seminar) maybe?

Creating content that resonates with your target audience and existing clients is a great way to nurture your audience continuously and keep them abreast with what’s up in the industry and what’s up with your business. What are your go-to tactics for real estate marketing? We would love to hear in the comments.

​Article originally posted on Tenfold.com, written by Aki Merced who writes about B2B sales and marketing as a content marketer for Tenfold. Follow her on Twitter @akimerced! Tenfold.com is a business that helps companies have better customer conversations and puts customer information into action on the phone, every time, in real-time. ​
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Need more inspiration? Check out Amy Puchaty's real estate marketing portfolio here. 

Cheers and happy marketing, 

AP

Amy Puchaty is a luxury real estate writer and communications specialist whose marketing campaigns and copywriting work have appeared in numerous print and digital publications including The Wall Street Journal, Architectural Digest, Inman News, The Denver Post, and Dallas Business Journal. Why Amy Puchaty? Because it’s selling season. Follow Amy at www.amypuchaty.com #AtHomeWithAmy #AmyPuchaty #LuxuryRealEstateWriter

Happy Mother's Day to all the amazing Mamas out there! It's never too late to make your mom feel special, even if you just send a card, flowers, make a phone call, or spend some quality time. If you are struggling to find her something extra special, take a peek at what Amy Puchaty is pinning on her "Gifts for Mom" Pinterest board. It's chock full of beautiful gifts suitable for every type of Mom. Whether yours is the Mom on the go, the Gardener, or the Sophisticate, Amy Puchaty has tracked down a collection of fun gifts your Mom will love. 

​Cheers and Happy Mother's Day!

AP

Amy Puchaty is a luxury real estate writer and communications specialist whose marketing campaigns and copywriting work have appeared in numerous print and digital publications including The Wall Street Journal, Architectural Digest, Inman News, The Denver Post, and Dallas Business Journal. Why Amy Puchaty? Because it’s selling season. Follow Amy at www.amypuchaty.com #AtHomeWithAmy #AmyPuchaty #LuxuryRealEstateWriter

As a professional writer, tracking down all of my press releases, articles, blogs, and social posts can often feel like a second job, but with the help of new technology it's getting a lot easier. At Amy Puchaty Communications, we use several methods to keep tabs on our work, including Google alerts to notify us when our clients are in the news, JournoPortfolio to file away quick links, and most recently Muck Rack, the new standard in PR software which helps us not only find our work, but get it in front of the media outlets and audiences that matter most.

"There have never been more opportunities to tell your story to the public. But most PR tools haven't fundamentally changed since the first journalist directory was published in 1952," says Muck Rack. "Today, like then, too many press releases are aimlessly blasted out. Journalists are still spammed because of antiquated media databases. PR pros still don't get that many responses. And the question of how to quantify the impact of any PR campaign lingers. Muck Rack changes all of that. Trusted by top-tier journalists, global PR agencies, and Fortune 500 companies, as well as many boutique agencies and entrepreneurs, Muck Rack takes a fresh approach to PR software."

We love having a place to share our latest news! And we plan to utilize Muck Rack moving forward to bring enhanced value to the PR work we do for our clients. Muck Rack is trusted by forward-thinking companies around the world, including big names like Nike, Edelman, Comcast, Pfizer, Buzzfeed, A&E, and many more. Trust us, if you are a PR pro, journalist, or freelance copywriter Muck Rack is for you. Click here to view Amy Puchaty's profile now.

Cheers, 

AP

Amy Puchaty is a luxury real estate writer and communications specialist whose marketing campaigns and copywriting work have appeared in numerous print and digital publications including The Wall Street Journal, Architectural Digest, Inman News, The Denver Post, and Dallas Business Journal. Why Amy Puchaty? Because it’s selling season. Follow Amy at www.amypuchaty.com #AtHomeWithAmy #AmyPuchaty #LuxuryRealEstateWriter

Amy Puchaty Communications was in the NEWS! We could not be more excited to share this exciting new development as published in The Denver Post. As many of you know, Amy Puchaty comes from a family of strong, talented business women, and her sister Molly E. Lee is no exception. Read on to learn what Molly will bring to the table and how Amy Puchaty Communications created a name for itself in the real estate marketing industry.

Amy Puchaty Communications LLC, a Denver-Boulder-based communications company specializing in luxury real estate marketing is pleased to announce its recent growth with the appointment of Molly E. Lee to the associate copywriter position. Lee will play a critical role in expanding operations across the state and in real estate markets nationwide.
 
"Molly is highly resourceful, accountable, and has a creativity and marketing genius that knows no bounds,” says owner, Amy Puchaty. “An Amazon Bestselling novelist and graduate with honors from Old Dominion University, Molly E. Lee exemplifies what Amy Puchaty Communications stands for – integrity, trust, and exceptional client relationships. She is a true talent and will bring fresh creative energy, not only to our company, but to the great work we do for our growing and diverse clientele. We couldn’t be more thrilled to welcome her to the team!”
 
Puchaty launched her copywriting business in January 2015 solely by word of mouth and with one goal in mind: to provide custom creative content to busy real estate agents. Today her business serves hundreds of top-producing agents across the Denver Metro, Boulder, and Vail Valley, as well companies in Southern California, Dallas-Fort Worth, TX, and New York, NY. 
 
“Working in the marketing departments of several top real estate brokerages across the country, I recognized a growing need for exceptional real estate copy that is smart, fast, and effective, but most importantly drills down to the heart of what matters most – telling a home’s story, an agent’s story, your story,” says Puchaty.        
 
Three years and hundreds of clients later, Puchaty felt 2018 was the right time to expand the business and called upon the person she trusts most to help her do it, her sister. Not only is Lee a superb fit but brings with her a spotless track record of professional writing credits. She was recently named “one of the freshest voices in adventure romance” by New York Times bestselling novelist, Steve Berry. Puchaty says, “Wait until you see what she can do with marketing copy!”
 
As sisters, Puchaty and Lee share a common passion for architecture, design, and strategic marketing. The company currently specializes is in property descriptions delivered to an agent’s inbox within 24 to 48 hours, in addition to agent biographies, advertorials, press releases, blogs, branding brochures, email marketing, and more – all of which have put Puchaty on the map with top real estate brokerages and brands across the country. The company also writes for HDI, the first professional association created for the technical support industry based out of Colorado Springs, as well as companies and brands in fashion, design, and the culinary arts.
 
“We are both laser-focused on building something big, while remaining specialized,” says Lee. “Like Amy, I have a passion for writing and for luxury real estate. Together we offer double the service, expertise, and value. We set out to create a thriving, collaborative business doing what we do best – writing.”
 
“As we continue to grow, we will never forget what motivates us, our distinctive clientele, and the opportunity to bring their listings, brokerages, and brand messages to life,” Puchaty adds. “Nothing leaves our desk without upholding the exemplary standards Amy Puchaty Communications is known for.”
 
Widely recognized among luxury real estate circles for her public relations and copywriting work at Sotheby’s International Realty affiliates – LIV Sotheby’s International Realty, Fuller Sotheby’s International Realty, Briggs Freeman Sotheby’s International Realty, and Sierra Sotheby’s International Realty – Puchaty continues to push the creative envelope in luxury home marketing at Amy Puchaty Communications LLC. 
 
Her work has appeared in numerous print and digital publications including The Wall Street Journal, Architectural Digest, Inman News, The Denver Post, and Dallas Business Journal to name a few. In addition to real estate, Puchaty formerly served as a writer on the music desk at 303 Magazine, and editor of AskMissA.com covering Denver’s charity, arts, and fashion circuit. For more information and a list of services visit www.amypuchaty.com, call 720.346.3347 or email amy@amypuchaty.com.
 
About Amy Puchaty Communications LLC
From a four-star general, to titans of technology, fashion, music, and professional sports, Amy Puchaty Communications brings to life the homes and lifestyles of the world's most fascinating people. As the go-to luxury real estate writer for top-producing executives, brokerages, and brands, Amy Puchaty delivers custom creative content and bespoke copywriting services that inspire. Marketing for results with the utmost discretion and attention to detail, Amy Puchaty Communications has earned a reputation for integrity, trust, and lasting client relationships. Why Amy Puchaty? Because it’s selling season. More information at www.amypuchaty.com 

Cheers, 

AP

Amy Puchaty is a luxury real estate writer and communications specialist whose marketing campaigns and copywriting work have appeared in numerous print and digital publications including The Wall Street Journal, Architectural Digest, Inman News, The Denver Post, and Dallas Business Journal. Why Amy Puchaty? Because it’s selling season. Follow Amy at www.amypuchaty.com #AtHomeWithAmy #AmyPuchaty #LuxuryRealEstateWriter

​Nothing says summer like an icy cold cocktail and I have the recipe for the libation of the summer -  pretty in pink Frosé! Yes you heard that right. Frosé (Frozen Rosé). Something about this drink just screams happiness in a cup. One up yourself by serving it in a chilled coupe glass, my personal favorite for its elegant look and feel. Sidenote, I served Mumm Napa rosé out of coupe glasses at my wedding and it elevated the whole cocktail hour. If you've every thrown a party, you know it's the little details that make a huge difference and keep people talking.

Now I cannot take credit for this recipe. It actually comes from one of my favorite online foodie destinations: bonappétit.com. But I will take credit for keeping the rosé craze going strong among my friends. Ask yourself, is rosé ever out of style? I think not. You can see the full original recipe here. I have also listed bon appétit's Frosé recipe below for your convenience.

To begin, bon appétit says "Choose a full-flavored, full-bodied, dark-colored rosé for freezing. It will lose some of its color and will be a bit diluted after freezing and blending; you want something that can hold its own."

Ingredients

• 1 750 ml bottle hearty, bold rosé (such as a Pinot Noir or Merlot rosé)
• ½ cup sugar
• 8 ounces strawberries, hulled, quartered
• 2½ ounces fresh lemon juice
  
  

Preparation
Pour rosé into a 13x9" pan and freeze until almost solid (it won't completely solidify due to the alcohol), so make sure to freeze at least 6 hours. Meanwhile, bring sugar and ½ cup water to a boil in a medium saucepan; cook, stirring constantly, until sugar dissolves, about 3 minutes. Add strawberries, remove from heat, and let sit 30 minutes to infuse syrup with strawberry flavor. Strain through a fine-mesh sieve into a small bowl (do not press on solids); cover and chill until cold, about 30 minutes. Scrape rosé into a blender. Add lemon juice, 3½ ounces strawberry syrup, and 1 cup crushed ice and purée until smooth. Transfer blender jar to freezer and freeze until frosé is thickened (aim for milkshake consistency), 25–35 minutes. Blend again until frosé is slushy. Divide among glasses. Do Ahead: Rosé can be frozen 1 week ahead.
 
This is a cocktail I would definitely make ahead of time. Then, when it's time to celebrate, whip out the glasses, add a few light hors d'oeuvres, turn up the French music, and voilà, you have an easy breezy party-ready display that is sure to be a hit at your next summer soirée. What are your favorite summertime cocktails? Let us know in the comments or better yet post a link to your recipe.

Cheers, 

AP

Amy Puchaty is a luxury real estate writer and communications specialist whose marketing campaigns and copywriting work have appeared in numerous print and digital publications including The Wall Street Journal, Architectural Digest, Inman News, The Denver Post, and Dallas Business Journal. Why Amy Puchaty? Because it’s selling season. Follow Amy at www.amypuchaty.com #AtHomeWithAmy #AmyPuchaty #LuxuryRealEstateWriter