This week we are pleased to feature top producing Denver real estate agent, Delroy Gill of LIV Sotheby's International Realty, who schools us on attraction marketing for Instagram. For those looking to up their real estate Insta game, there is no better resource!
Attraction Marketing on Instagram!
Tips and tricks to increase Instagram engagement
By Delroy Gill
We are in a world that requires businesses to engage directly with our consumer. Personal websites are no longer an informational resource, they are online branding pages where people get to know your brand. By googling you and looking at your social media presence, these consumers will “get to know you” before ever speaking to you. This is why it is so critical to be conscious of what you are posting! Make sure it aligns with your brand EVERY time! Especially on Instagram.
1: YOUR NAME
Be sure your social media profiles have a name where people can easily find you. It is okay to use a nickname, as long as people know you by that name. I use my first and last name “@DelroyGill” for as many of my social platforms as I can, because that is what people know me as. The easier you make it for people to recognize you on Social media, the faster they will find you!
KEEP: Simple, short, straight to the point names.
LOSE: “YourName1998” – Remove basic random generated numbers or alternatives to your actual name that don’t make sense or complicate things.
2: YOUR PAGE
Immediately switch your account to an Instagram business page so you have all of the tools you need, and create a bio! This can be a short description of “what you do” or a few bullet points like I do on my page on @DelroyGill.
Your pictures and videos have to be good quality! Yes, cell phone photos are acceptable but lighting is EVERYTHING. It's always a better option if you can work with a professional! Be sure the content you are pushing out to the public is at the standard of the services you provide. Think of your IG page as an online magazine. Are you more Walmart or Whole Foods? Branding is key! Your photo quality has a heavy reflection on your brand.
When posting photos, EVERY picture/video should have at least 30 hashtags.
This is made very easy with websites like www.displaypurposes.com– a site that will generate all 30 hashtags for you when you put in the basics of your picture.
Example: I upload a picture that features a home and me in a suit.I will then put the hashtags into the generator “#Home #Suit #Realestate” the system will then generate 30 tags for me to use. You then copy and paste this into the comments section of your post, NOT the caption. Keep your caption clean and direct. Have value to offer to your follower base. Ask yourself, is my captionentertaining, educational, inspirational etc?
Every picture should have a location tag. People can follow locations and hashtags on Instagram, not just actual people, so having more ways for people to find your content is key.
Instagram is a place that works with engagement. Your post will rank higher with comments and replies. It recognizes if people are more interested in your photos based on the likes and comments. Therefore,the more engagement you have in a picture, the more it shows up in other user’s feeds. The old algorithm of time stamps are no longer.
There you have it, straight from one of Denver real estate's most Insta-famous agents. Incorporate these simple practices into your social media marketing and you'll be navigating the world of Instagram in no time. To learn more about Delroy Gill visit www.DelroyGill.com.
Amy Puchaty is a luxury real estate writer and communications specialist whose marketing campaigns and copywriting work have appeared in numerous print and digital publications including The Wall Street Journal, Architectural Digest, Inman News, The Denver Post, and Dallas Business Journal. Why Amy Puchaty? Because it’s selling season. Follow Amy at www.amypuchaty.com #AtHomeWithAmy #AmyPuchaty #LuxuryRealEstateWriter
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