Attraction Marketing on Instagram!
Tips and tricks to increase Instagram engagement
By Delroy Gill

We are in a world that requires businesses to engage directly with our consumer. Personal websites are no longer an informational resource, they are online branding pages where people get to know your brand. By googling you and looking at your social media presence, these consumers will “get to know you” before ever speaking to you. This is why it is so critical to be conscious of what you are posting! Make sure it aligns with your brand EVERY time! Especially on Instagram.

1: YOUR NAME
Be sure your social media profiles have a name where people can easily find you. It is okay to use a nickname, as long as people know you by that name. I use my first and last name “@DelroyGill” for as many of my social platforms as I can, because that is what people know me as. The easier you make it for people to recognize you on Social media, the faster they will find you!

KEEP: Simple, short, straight to the point names.

LOSE: “YourName1998” – Remove basic random generated numbers or alternatives to your actual name that don’t make sense or complicate things.

2: YOUR PAGE
Immediately switch your account to an Instagram business page so you have all of the tools you need, and create a bio! This can be a short description of “what you do” or a few bullet points like I do on my page on @DelroyGill.

3: PHOTOS/VIDEO
Your pictures and videos have to be good quality! Yes, cell phone photos are acceptable but lighting is EVERYTHING. It's always a better option if you can work with a professional! Be sure the content you are pushing out to the public is at the standard of the services you provide. Think of your IG page as an online magazine. Are you more Walmart or Whole Foods? Branding is key! Your photo quality has a heavy reflection on your brand.

4: HASHTAGS
When posting photos, EVERY picture/video should have at least 30 hashtags.
This is made very easy with websites like www.displaypurposes.com– a site that will generate all 30 hashtags for you when you put in the basics of your picture. 

Example: I upload a picture that features a home and me in a suit.I will then put the hashtags into the generator “#Home #Suit #Realestate” the system will then generate 30 tags for me to use. You then copy and paste this into the comments section of your post, NOT the caption. Keep your caption clean and direct. Have value to offer to your follower base. Ask yourself, is my captionentertaining, educational, inspirational etc?

5: LOCATION
Every picture should have a location tag. People can follow locations and hashtags on Instagram, not just actual people, so having more ways for people to find your content is key. 
 
6: ENGAGE
Instagram is a place that works with engagement. Your post will rank higher with comments and replies. It recognizes if people are more interested in your photos based on the likes and comments. Therefore,the more engagement you have in a picture, the more it shows up in other user’s feeds. The old algorithm of time stamps are no longer.

There you have it, straight from one of Denver real estate's most Insta-famous agents. Incorporate these simple practices into your social media marketing and you'll be navigating the world of Instagram in no time. To learn more about Delroy Gill visit www.DelroyGill.com. 

Cheers, 

AP

Amy Puchaty is a luxury real estate writer and communications specialist whose marketing campaigns and copywriting work have appeared in numerous print and digital publications including The Wall Street Journal, Architectural Digest, Inman News, The Denver Post, and Dallas Business Journal. Why Amy Puchaty? Because it’s selling season. Follow Amy at www.amypuchaty.com #AtHomeWithAmy #AmyPuchaty #LuxuryRealEstateWriter

​There is nothing more exciting (or nerve racking) than gathering around the table with family and friends for a beautiful Thanksgiving feast. And what better way to make Turkey Day memorable than with tried-and-true tips from the Barefoot Contessa herself, Ina Garten? Nobody knows how to make elegant entertaining effortless and care-free like Ina!

When I need to unwind, I watch episodes of Barefoot Contessa on repeat. There is something so calm and relaxed about her cooking style. It makes me feel like I can whip up a culinary masterpiece with minimal effort too. I have been using many of her techniques in my new kitchen and can assure you, if I can do it, so can you. 

In fact, for an easy Thanksgiving appetizer this year, I'm making her Thyme-Roasted Marcona Almonds paired with a cheese plate and a bottle of Veuve Clicquot. What is a Thanksgiving celebration without a little bubbly am I right?

Personally, I have a lot to be thankful for this year. Just a couple days ago I was telling my sister I was "thankful" for her husband helping us move our mattress to the second floor of our new house. My little niece shouted out "Thankful! That is a word on my list!" She was referring to her word list in kindergarten. It's pretty cute that she is already recognizing words in conversation. Not sure I paid that much attention to my word list at that age, but hey, we might have a future wordsmith on our hands!

Aside from moving into my very first home, I am so thankful for having family close by. I love watching my niece and nephew grow up and relying on my sister for that extra boost when times are tough. It's also been a blessing to have her on board as an associate copywriter as our business expands. I cannot believe how much Amy Puchaty Communications has grown! We've had our biggest year yet, and are working with a bunch of new clients in luxury real estate, construction, technology, and more.

Which is precisely why this year, I am going into the holiday season with  gratitude. And of course, a few of Ina's fabulous recipes up my sleeve. If you are lucky enough to get tickets, you can catch Ina Garten in Denver at the Paramount Theatre, Tuesday, December 4th at 7:30pm. 

Here's wishing you and yours a Happy Thanksgiving!

Cheers,

AP

Amy Puchaty is a luxury real estate writer and communications specialist whose marketing campaigns and copywriting work have appeared in numerous print and digital publications including The Wall Street Journal, Architectural Digest, Inman News, The Denver Post, and Dallas Business Journal. Why Amy Puchaty? Because it’s selling season. Follow Amy at www.amypuchaty.com #AtHomeWithAmy #AmyPuchaty #LuxuryRealEstateWriter

When preparing your single-family home for sale, the goal is to make an excellent first impression that lasts when prospective buyers take a closer look. Every aspect of the house should look its best. Much of the first impression comes from curb appeal, the well-groomed, attractive look seen from the curb. Curb appeal projects consistently bring excellent return on investment for sellers.
 
Although without the obvious beauty of a rosebush in bloom, the garage door is usually a substantial portion of your house’s façade. Thus its look does contribute to the exterior style. And although it is functional rather than decorative, it is something people see every day. Getting ready to sell can be the perfect time to replace an old garage door with something that works better and has more style.

We hope you enjoyed these garage door tips from HomeLight! HomeLight uses actual sales data and client reviews to find the best real estate agent for you. They are a small team of talented people in San Francisco, Phoenix, and Seattle, excited to change the face of real estate. Their writers’ work has been featured in numerous award-winning publications, including MarketWatch, ABC7 News, Mercury News, CountryLiving, and HouseBeautiful. Learn more at www.homelight.com.

Cheers, 

AP