Bravo's Million Dollar Listing New York, Season 7, Episode 5 - Ready, Set, Baby!
Remember the 14th Street East Village Triplex we covered for Ryan Serhant on Inman and SecondShelters back in November? Yeah well it has taken a price cut, and could be yours for $3.9 million - down slightly from the original list price of $4.2 million. You can watch the whole story unfold on Bravo's Million Dollar Listing New York, Season 7, Episode 5 now, which originally aired July 17th. Catch one of our favorite clips from the show here.
In the episode titled Ready, Set, Baby!, we meet a new member of Ryan Serhant's team, a listing agent named Adam, who presents him with a rare opportunity on New York's vibrant 14th Street. Clearly Serhant is enamored by this one-of-a-listing, but it's a tough sell, and he knows it right away. Here is a rundown of what makes 224 E 14th St Apt: 1, New York, NY an incredible buy.
According to Serhant, "The east village is one of the few neighborhoods in Manhattan where you can still feel the grit of New York City. There’s great restaurants, there’s cool shopping, it’s funky, it’s cool. The east village still feels like New York."
There's many. The East Village Triplex with retractable walls and massive private garden has graced the cover of New York Magazine, was named Elle Decor’s “Pick of the World’s Most Beautiful Homes,” and was even highlighted in the American Institute of Architects.
Serhant's initial reaction to the retractable walls is priceless. He screams, "That is bananas. This is insane! On 14th Street. The whole wall just opened! This is the craziest listing I’ve ever seen in New York City. I’ve never seen anything like this apartment, EVER." Our thoughts exactly.
Serhant says, "It’s definitely a tough sell. It feels like a labyrinth with all these narrow hallways. The kitchen is on a different floor from the dining room, and the bathroom is see-through. And the location is also really busy, and a little loud because it’s right on 14th Street."
Eagle-eyed viewers will note that the seller is a developer from out of state, named Alon, who works in real estate in Philadelphia, and put a lot of work into the place. No detail is left unturned in the creation of this one-of-a-kind masterpiece and it shows.
It has got to be someone young, perhaps in tech, a new buyer, somebody who likes to entertain. Serhant suggest scouting local restaurateurs and business owners. We think he's onto something, but finding the perfect buyer takes time...no matter how stunning the listing. Bonus points for Serhant here. His thoughtful pep talk to Adam will no doubt inspire the greenest broker to reach for the stars. You know, "Expansion. Always, in all ways."
"This apartment has a lot of wow-factor, so we need to find somebody who appreciates wow-factor," adds Serhant. Could that buyer be you?
At Amy Puchaty Communications, we love real estate, so there's nothing better than seeing a home we covered on the small screen! You can read our initial thoughts about the 14th Street Triplex here.
How much are you digging Ryan Serhant this season? His wardrobe and humor are on point, as always, and who doesn't just adore Emilia? Such a pleasure working with The Serhant Team and their public relations folks on a few projects for added exposure. (We also covered one of their Brooklyn Brownstone listings which is a book lover's dream and once owned by "Everything Is Illuminated" author Jonathan Safran.)
Sidenote: Did you think Fredrik Eklund's whisper campaign for the broker open on Bleeker would actually work? Pretty genius right? We thought so. Hope you enjoyed Bravo's MDLNY episode as much as we did!
Cheers and happy listing,
Amy Puchaty is a luxury real estate writer and communications specialist whose marketing campaigns and copywriting work have appeared in numerous print and digital publications including The Wall Street Journal, Architectural Digest, Inman News, The Denver Post, and Dallas Business Journal. Why Amy Puchaty? Because it’s selling season. Follow Amy at www.amypuchaty.com #AtHomeWithAmy #AmyPuchaty #LuxuryRealEstateWriter
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