 This week we are pleased to feature top producing Denver real estate agent, Delroy Gill of LIV Sotheby's International Realty, who schools us on attraction marketing for Instagram. For those looking to up their real estate Insta game, there is no better resource! Attraction Marketing on Instagram! Tips and tricks to increase Instagram engagement By Delroy Gill We are in a world that requires businesses to engage directly with our consumer. Personal websites are no longer an informational resource, they are online branding pages where people get to know your brand. By googling you and looking at your social media presence, these consumers will “get to know you” before ever speaking to you. This is why it is so critical to be conscious of what you are posting! Make sure it aligns with your brand EVERY time! Especially on Instagram. 1: YOUR NAME Be sure your social media profiles have a name where people can easily find you. It is okay to use a nickname, as long as people know you by that name. I use my first and last name “@DelroyGill” for as many of my social platforms as I can, because that is what people know me as. The easier you make it for people to recognize you on Social media, the faster they will find you! KEEP: Simple, short, straight to the point names. LOSE: “YourName1998” – Remove basic random generated numbers or alternatives to your actual name that don’t make sense or complicate things. 2: YOUR PAGE Immediately switch your account to an Instagram business page so you have all of the tools you need, and create a bio! This can be a short description of “what you do” or a few bullet points like I do on my page on @DelroyGill. 3: PHOTOS/VIDEO Your pictures and videos have to be good quality! Yes, cell phone photos are acceptable but lighting is EVERYTHING. It's always a better option if you can work with a professional! Be sure the content you are pushing out to the public is at the standard of the services you provide. Think of your IG page as an online magazine. Are you more Walmart or Whole Foods? Branding is key! Your photo quality has a heavy reflection on your brand. 4: HASHTAGS When posting photos, EVERY picture/video should have at least 30 hashtags. This is made very easy with websites like www.displaypurposes.com– a site that will generate all 30 hashtags for you when you put in the basics of your picture. Example: I upload a picture that features a home and me in a suit.I will then put the hashtags into the generator “#Home #Suit #Realestate” the system will then generate 30 tags for me to use. You then copy and paste this into the comments section of your post, NOT the caption. Keep your caption clean and direct. Have value to offer to your follower base. Ask yourself, is my captionentertaining, educational, inspirational etc? 5: LOCATION Every picture should have a location tag. People can follow locations and hashtags on Instagram, not just actual people, so having more ways for people to find your content is key. 6: ENGAGE Instagram is a place that works with engagement. Your post will rank higher with comments and replies. It recognizes if people are more interested in your photos based on the likes and comments. Therefore,the more engagement you have in a picture, the more it shows up in other user’s feeds. The old algorithm of time stamps are no longer. There you have it, straight from one of Denver real estate's most Insta-famous agents. Incorporate these simple practices into your social media marketing and you'll be navigating the world of Instagram in no time. To learn more about Delroy Gill visit www.DelroyGill.com.
Cheers, AP Amy Puchaty is a luxury real estate writer and communications specialist whose marketing campaigns and copywriting work have appeared in numerous print and digital publications including The Wall Street Journal, Architectural Digest, Inman News, The Denver Post, and Dallas Business Journal. Why Amy Puchaty? Because it’s selling season. Follow Amy at www.amypuchaty.com #AtHomeWithAmy #AmyPuchaty #LuxuryRealEstateWriter
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 2204 Patterson Way, Southlake, Texas, currently listed by Kim Bedwell, Briggs Freeman Sotheby's International Realty. Can you believe summer is almost over? It’s been a hot one here in Colorado but we are loving every minute of it. And it seems our luxury real estate clients are loving it too. They are selling homes like hot cakes in a traditionally sluggish summer market when buyers and sellers are out traveling and enjoying their summer break. We’ve been busy writing marketing copy for agents from Dallas to Denver, New York to California. It’s a miracle we can even keep our time zones in order! Here’s a snapshot of what we’ve been up to.  We are always writing marketing copy for real estate agents and this French-inspired masterpiece at 2204 Patterson Way in Southlake, Texas was one of our favorites for August. Ideally nestled on a lushly landscaped double lot in beautiful Southlake, rests this 8,800-square-foot family home, custom built to the highest standards of quality by certified master builder, J. Custom Homes. Exquisitely appointed and designed for effortless indoor-outdoor and entertaining, the five-bedroom, five-bathroom estate is reminiscent of one you might find along the French Countryside, blending both French Normandy and French Provincial styles into a masterful work of art. It's still up for grabs if you're interested. And if you are a real estate agent with a need for compelling property descriptions, reach out to us. We love bringing your listings to life and our turn around times are the best in the business. We get copy to you in 24-48 hours!  So this might not be specifically about homes, but the person we featured sure is. We love the agent bio we wrote for Denver real estate expert Jon Goldberg. You can read the full bio here. We help dozens of agents each month with polishing and crafting new professional biographies that will set them apart. Agent bios are such a personal thing and we work closely with our clients to ensure the final bio meets their goals and needs. Let us know if you need a refresh!  This month we managed to write about the coolest shell space in Dallas, Texas for Inman.com. Real estate agent Carla Perez of Briggs Freeman Sotheby's International Realty gave us all the details on the incredible Dallas offering. If you're an Inman member, you can read the full article here.  So we have a weekly feature on CandysDirt.com, the source for all things Dallas real estate news, called Friday Four/Five Hundred. Each Friday we feature a newly listed Dallas property with a four or five in its price. Do you have a listing that should be featured? Email us for consideration. Full post on that stunning 1920s Tudor here.  Speaking of top real estate blogs, we also write two weekly posts for SecondShelters.com called "Splurge vs. Steal" and "What Can I Get For A Million In...?" We hope you'll follow along! To read the above Asheville post, click here.  Did you know we hired another writer? We made the announcement a while back but Molly Lee has been a great asset, assisting with blog posts, and gaining her footing in the business. Here are a couple of her previous blog posts here and here to check out if you missed them. Her humor and honest reviews get us every time! We hope your summer has been just as fab as the homes, real estate agents, restaurants, and businesses we covered!
Cheers, AP Amy Puchaty is a luxury real estate writer and communications specialist whose marketing campaigns and copywriting work have appeared in numerous print and digital publications including The Wall Street Journal, Architectural Digest, Inman News, The Denver Post, and Dallas Business Journal. Why Amy Puchaty? Because it’s selling season. Follow Amy at www.amypuchaty.com #AtHomeWithAmy #AmyPuchaty #LuxuryRealEstateWriter  You don't have to be gimmicky to stand out from a crowd. Case in point, this elegant luxury real estate brochure from top-producing Wolfe-Bouc Group in Denver, Colorado. It's sharp, sophisticated, and to the point, allowing luxury real estate clients to connect with the brand's story without complicating things. And it's so great, Inman.com let me do an article about it. You can read that full post on Inman News here. Below is a summary of that Inman post, including my top five reasons this luxury real estate brochure rocks.  1 - You immediately know what the Wolfe-Bouc Group stands for. They are "your guides to Denver real estate" - this little phrase may seem simple, but combined with their logo and city theme, it instantly answers the who, what, where, and why, of their brand story. Who? Wolfe-Bouc Group. What? Real Estate. Where? Denver. Why? Guide.  2 - They share their legacy right away. The Wolfe-Bouc Group's history is a rich one, and potential clients get a quick snapshot of who they are, where they came from, and where they are going right away. Consistently recognized by the Denver Board of REALTORS among the Top 5 Teams for outstanding production, and by the Wall Street Journal and Real Trends as one of the top 250 Real Estate Teams nationwide, Wolfe-Bouc Group has a story to share. This is the perfect place to showcase awards and skills to establish credibility. Their longstanding reputation is second to none and it shows.   3 - They present a polished image, both relatable and approachable. Although they are well-known for closing multi-million-dollar real estate deals across the Front Range, the Wolfe-Bouc Group makes it clear that they put in the time to educate and advise their clients. It's not just about the numbers, but about building and maintaining lasting relationships. Their polished and professional image, is both relatable and approachable, and will attract a wide range of clientele.  4 - They clearly state what sets them apart. In just a few short paragraphs, clients get a clear picture of how the Wolfe-Bouc Group operates, what skills they bring to the table, and why clients should hire them over the competition. Their passion for helping people buy and sell homes is loud and clear.  5 - They highlight their brokerage, which is a leading luxury real estate brand. The Wolfe-Bouc group is smart to lead with personal achievements, but they don't forget to leverage the reach and resources of their brokerage, LIV Sotheby's International Realty - which was recently named the #1 Sotheby's International Realty affiliate in the world for 2018.     And the wins keep on coming...the group emphasizes local expertise. Neighborhood knowledge is one of the top reasons buyers and sellers hire real estate agents. The Wolfe-Bouc Group emphasizes this with a snapshot of the neighborhoods in which they specialize, as well as a description on how they connect buyers and sellers to properties in these communities every day. But don't just take their word for it. Their client testimonials say it all.  Branding brochures can be a challenge, especially for teams, but clearly the Wolfe-Bouc Group nailed it! Every agent and real estate brokerage is unique, the trick is to zero in on your personal story and present it in a way that resonates with your target audience, while putting the spotlight on the things that matter most. Relationships, service, results. I had the privilege of writing the copy for Wolfe-Bouc Group's brochure and could not be more pleased with the result. If you or someone you know is looking for luxury real estate copywriting expertise, give us a call. We would be happy to do the same for you! Cheers, AP Amy Puchaty is a luxury real estate writer and communications specialist whose marketing campaigns and copywriting work have appeared in numerous print and digital publications including The Wall Street Journal, Architectural Digest, Inman News, The Denver Post, and Dallas Business Journal. Why Amy Puchaty? Because it’s selling season. Follow Amy at www.amypuchaty.com #AtHomeWithAmy #AmyPuchaty #LuxuryRealEstateWriter  Bravo's Million Dollar Listing New York, Season 7, Episode 5 - Ready, Set, Baby! Remember the 14th Street East Village Triplex we covered for Ryan Serhant on Inman and SecondShelters back in November? Yeah well it has taken a price cut, and could be yours for $3.9 million - down slightly from the original list price of $4.2 million. You can watch the whole story unfold on Bravo's Million Dollar Listing New York, Season 7, Episode 5 now, which originally aired July 17th. Catch one of our favorite clips from the show here. In the episode titled Ready, Set, Baby!, we meet a new member of Ryan Serhant's team, a listing agent named Adam, who presents him with a rare opportunity on New York's vibrant 14th Street. Clearly Serhant is enamored by this one-of-a-listing, but it's a tough sell, and he knows it right away. Here is a rundown of what makes 224 E 14th St Apt: 1, New York, NY an incredible buy. Location According to Serhant, "The east village is one of the few neighborhoods in Manhattan where you can still feel the grit of New York City. There’s great restaurants, there’s cool shopping, it’s funky, it’s cool. The east village still feels like New York." Selling Points There's many. The East Village Triplex with retractable walls and massive private garden has graced the cover of New York Magazine, was named Elle Decor’s “Pick of the World’s Most Beautiful Homes,” and was even highlighted in the American Institute of Architects.  First Impressions Serhant's initial reaction to the retractable walls is priceless. He screams, "That is bananas. This is insane! On 14th Street. The whole wall just opened! This is the craziest listing I’ve ever seen in New York City. I’ve never seen anything like this apartment, EVER." Our thoughts exactly. The Roadblocks Serhant says, "It’s definitely a tough sell. It feels like a labyrinth with all these narrow hallways. The kitchen is on a different floor from the dining room, and the bathroom is see-through. And the location is also really busy, and a little loud because it’s right on 14th Street." The Seller Eagle-eyed viewers will note that the seller is a developer from out of state, named Alon, who works in real estate in Philadelphia, and put a lot of work into the place. No detail is left unturned in the creation of this one-of-a-kind masterpiece and it shows. The Buyer It has got to be someone young, perhaps in tech, a new buyer, somebody who likes to entertain. Serhant suggest scouting local restaurateurs and business owners. We think he's onto something, but finding the perfect buyer takes time...no matter how stunning the listing. Bonus points for Serhant here. His thoughtful pep talk to Adam will no doubt inspire the greenest broker to reach for the stars. You know, "Expansion. Always, in all ways." Bottom Line "This apartment has a lot of wow-factor, so we need to find somebody who appreciates wow-factor," adds Serhant. Could that buyer be you?  At Amy Puchaty Communications, we love real estate, so there's nothing better than seeing a home we covered on the small screen! You can read our initial thoughts about the 14th Street Triplex here.
How much are you digging Ryan Serhant this season? His wardrobe and humor are on point, as always, and who doesn't just adore Emilia? Such a pleasure working with The Serhant Team and their public relations folks on a few projects for added exposure. (We also covered one of their Brooklyn Brownstone listings which is a book lover's dream and once owned by "Everything Is Illuminated" author Jonathan Safran.) Sidenote: Did you think Fredrik Eklund's whisper campaign for the broker open on Bleeker would actually work? Pretty genius right? We thought so. Hope you enjoyed Bravo's MDLNY episode as much as we did! Cheers and happy listing, AP Amy Puchaty is a luxury real estate writer and communications specialist whose marketing campaigns and copywriting work have appeared in numerous print and digital publications including The Wall Street Journal, Architectural Digest, Inman News, The Denver Post, and Dallas Business Journal. Why Amy Puchaty? Because it’s selling season. Follow Amy at www.amypuchaty.com #AtHomeWithAmy #AmyPuchaty #LuxuryRealEstateWriter
We could not be more thrilled to have interviewed Wendy Purvey, CMO of InvitedHome, who gave us an inside look at what's happening in the high-end vacation home rental market. The feature titled "Out to Lunch with Wendy Purvey" clues readers in on how to make their vacation property work as both a financial investment, and a care-free place to unwind.  Of course, no summer issue of LIV Magazine would be complete without a thorough look at the Colorado resort market. We relied heavily on Land Title Guarantee Co., Realtor.com, National Association of REALTORS®, LIV SIR Micro Market Reports, and Sotheby’s International Realty's Global Luxury Residential Real Estate Report to give us of-the-minute data on who is parking their cash in the Colorado resort market and why. We also looked at trends of ultra-high-net-worth individuals, and highlight the top features buyers and renters are looking for in second homes. Experts say “a wealth surge” is responsible for boosting the second-home market noting “many well-off Americans have been getting wealthier.” In fact, the United States added more than one million new millionaires in 2017 as stock prices rose, per the Global Wealth Report published in December 2017 by Credit Suisse. To read these articles and to view the full issue, click here.    Did you know Amy Puchaty Communications also writes for LIV Ventura in California? These Ventura County real estate agents work just as hard as they play, and I am so honored to have penned many of their agent bios, as well as write the feature article in their signature Ventura publication, LIV Magazine 805 Edition, pictured below. In its inaugural issue, LIV Magazine takes you through a journey of The Southern California Seven - the hottest markets to keep your eye on right now, which we wrote with the help of the LIV Ventura experts. The magazine showcases distinctive properties from #California and around the world, and offers an in-depth look at the powerful relationship between the Sotheby's Auction House and the Sotheby's International Realty Affiliates' brand. Look for our piece starting on page eight and let us know what you think. To view LIV Magazine 805 Edition, click here.   One of our favorite recent projects is a luxury real estate brochure we drafted up for top-producing Wolfe-Bouc Group at LIV Sotheby's International Realty. This is a great branding piece and we are so happy to be a part of it! In fact, it's so great, Inman.com allowed me to do a story on it. Read the full article "5 This Luxury Real Estate Brochure Gets Right" now. 
We also managed to write several great posts for CandysDirt.com and SecondShelters.com. Our weekly "Friday Four Hundred" and "Friday Five Hundred" articles are a big hit, showcasing Dallas real estate offerings from $400K to $599K. On SecondShelters.com our "Splurge vs. Steal Resort Edition" and "What Can I Get For A Million In...?" posts continue to draw rave reviews. We love these award-winning, real-estate focused websites, not only for their North Texas eye candy and impressive second home coverage, but for their in-depth local reporting on the Dallas real estate market and beyond. Check them out and give us a thumbs up if you like what you see! 
Other big happenings include outstanding press for our client, Denver real estate agent and SuitSupply ambassador Delroy Gill. You can read the full post on how we secured press in Cherry Creek Lifestyle magazine, Denver Style magazine, BAC magazine, and more here.  You may be surprised that Amy Puchaty Communications doesn't solely write about luxury real estate. We cover a wide range of topics, such as communities and developments, fashion and technology, interior design and marketing news. We often ghost write for major corporations and executives, and don't always get a byline, but our work is valued just the same. One example is a recent feature in the pulitzer-prize winning RESIDE magazine. You can read all about our article, "Stroke of Genius: Denver's S*park Builds a Community" here. In this piece, we focus on a hot new Denver development, S*park - a rare oasis of urban community and farming in the heart of a bustling downtown area.  In the technology space, we are happy to write for several UBM brands like HDI and SMWorld. Here we create content for a variety of marketing pieces including website copy, targeted email blasts, brochure slicks, professional bios, and more. For those in the tech service and support industry, there is no better place to network, collaborate, and energize a team than at one of HDI's conferences. Their impressive lineup of speakers and cutting-edge learning tracks truly set them apart.
All of the above is just a sampling of what we do on a day-to-day basis. And we juggle it all with a heavy dose of teamwork, time management, and a strong focus on providing the highest quality service and results to our valued clientele. We hope you enjoyed our round-up of what's trending this summer. Let us know if we can be of service to you! Cheers, AP Amy Puchaty is a luxury real estate writer and communications specialist whose marketing campaigns and copywriting work have appeared in numerous print and digital publications including The Wall Street Journal, Architectural Digest, Inman News, The Denver Post, and Dallas Business Journal. Why Amy Puchaty? Because it’s selling season.  Guest Post Alert! This week we are happy to feature guest blogger Mia Clarke who is part of the content and community team at Userful.com - the experts in all things video wall and display solutions. When they first approach us in teaming up, we could not get over their amazing video displays and the opportunities they present for marketers, companies, and brands, including some of our clients like luxury real estate brokers and agents, and big name tech conferences and events. If Userful's video displays are good enough for the likes of NASA, HP, Yale, and Nestle, then they're good enough for us too. Check out what Mia has to say below and let us know what you think. Could you see a use for Userful's video walls in your home or office? Transform Your Lounge with a Home Video Wall By Mia Clarke Home Video Walls are used in lounges to entertain guests and serve other functions. These walls are built up using advanced technology and are known to deliver excellent picture quality. They are light in weight, easy to install as well as dismantle. Features Of home Video Walls
Home Video Walls are made of individual modules which are interlocked and form a seamless and cohesive unit. All these modules are manufactured to precise tolerances which maintain the same precise pixel pitch. 
Flat Panel UHD- It comes along with 4K screen and widely known for serving an unparalleled experience. It is considered good to buy in order to impress visitors and clients. It is time to say YES to Led Video Walls since they make you different from others. Flat Panel HD- It is the most basic of viewing screens and considered ideal for presentations, displaying information as well. In short, it can be said that it is perfect for business purposes. Multiple Screen Systems- It is next in this list cannot be ignored at any rate. It is ideal to choose if you are looking for something can go beyond approximately 95 inch capacity of standard HD screen. It works in various conjunction to display the same image. Multi-Screen System- It is enough to leave you speechless. It does not only indicates that you are a techno freak but also lift up the beauty of wall. There are many companies using the larger screen to enjoy the better resolutions. Tiled Screen System- They are liked by the people who wish to go along with the new age technology in order to impress their guests. It is ideal to choose in order to add WOW factor to your lounge.  Happy screening! We hope you enjoyed this informative read from Userful. The possibilities of video wall displays are endless...who knew? AP Amy Puchaty is a luxury real estate writer and communications specialist whose marketing campaigns and copywriting work have appeared in numerous print and digital publications including The Wall Street Journal, Architectural Digest, Inman News, The Denver Post, and Dallas Business Journal. Why Amy Puchaty? Because it’s selling season. Follow Amy at www.amypuchaty.com #AtHomeWithAmy #AmyPuchaty #LuxuryRealEstateWriter
 Photo Credit: Denver Style Magazine. Pictured: Delroy Gill. Earned Press: Amy Puchaty Communications If anyone knows how to make a splash, it's Delroy Gill. From crafting his biography for LIV Sotheby's International Realty, to writing his property descriptions for million-dollar listings, to helping him gain earned media exposure in Denver Style Magazine, 303 Magazine, Cherry Creek Lifestyle Magazine, BAC Magazine, The Denver Post and more, Delroy Gill is everywhere - and we are happy to help him do it. As founder of DenverGents, he's also giving back in a big way to the Denver community. He recently hosted the wildly successful Inspired Man Art Show where more than 1,500 people gathered to help raise money for Step Denver, a men’s residential recovery community that helps low-income men overcome the consequences of addiction and rebuild their lives through sobriety, work, and accountability. Whether he's closing a deal, mentoring a friend, or simply handing out SuitSupply gift cards to passersby in Cherry Creek, you'll always find Delroy with a smile on his face. Here are some of his best moments in the press, secured and written with the help of Amy Puchaty Communications. But we can't take all the credit, Delroy is force! If you're not moving onward and upward, it's best to get out of his way.
Do you have a story to tell? Give us a call. Cheers, AP Amy Puchaty is a luxury real estate writer and communications specialist whose marketing campaigns and copywriting work have appeared in numerous print and digital publications including The Wall Street Journal, Architectural Digest, Inman News, The Denver Post, and Dallas Business Journal. Why Amy Puchaty? Because it’s selling season. Follow Amy at www.amypuchaty.com #AtHomeWithAmy #AmyPuchaty #LuxuryRealEstateWriter  Photo Credit: Sotheby's International Realty® RESIDE It's always exciting to see your work in print! My article - Stroke of Genius: Denver's S*park Builds a Community - is featured in Sotheby's International Realty Affiliates' RESIDE® magazine! The piece puts the spotlight on Denver's hottest new community SPARK - Sustainability Park, a rare oasis of urban community and farming in the heart of a bustling downtown area. It is exclusively listed by Deviree Vallejo and Liz Richards of LIV Sotheby's International Realty. Today, Sotheby's International Realty officially launched the first edition of the new RESIDE magazine in collaboration with Pulitzer Prize-winning Dow Jones Media Group. Conceived in the belief that homes and living-in-full are inextricably entwined, RESIDE is devoted to the finest in inspirational homes and lifestyles worldwide. Over 65,000 copies of RESIDE were printed and will be distributed in New York, California, Miami, Washington DC, Bahamas, Kentucky, Wyoming, and Brazil. The content will also reach thousands of online readers on the Sotheby's International Realty blog and across the Sotheby's International Realty global network. Each region's issue will have a different cover tailored to the area's unique lifestyle. Pictured below, the RESIDE covers for Wyoming, Miami, California, and New York.
Here is an excerpt from RESIDE article, Stroke of Genius: Denver's S*Park Builds a Community - by Amy Puchaty "While urban farmers are being pushed out of Denver’s white-hot real estate market, one residential development aims to save them. Sandwiched between the River North Arts District (RiNo) and historic Curtis Park rests S*Park, aptly named for its heritage as Sustainability Park. The enclave challenges the status quo, celebrating the spirit of urban community and farming, while delivering amenities you won’t find anywhere else—like a 15,000-square-foot park and urban greenhouse in the heart of downtown. At S*Park, “living your best life” is more than just a hashtag. It’s for real—and the solar-powered energy systems and highly efficient building envelope are only the beginning. Residents enjoy upscale amenities such as a dog run, bird houses, underground secured parking, a concierge, yoga studios, a juice bar and James Beard award-winning Uchi Sushi right outside their front door." You can read the full article here. To view the latest issue of Sotheby's International Realty's RESIDE magazine click here. Like what you see? You can catch up on what's happening with Amy Puchaty Communications, including news about our new hire, as seen in The Denver Post or on our portfolio page on muckrack.com. Cheers, AP Amy Puchaty is a luxury real estate writer and communications specialist whose marketing campaigns and copywriting work have appeared in numerous print and digital publications including The Wall Street Journal, Architectural Digest, Inman News, The Denver Post, and Dallas Business Journal. Why Amy Puchaty? Because it’s selling season.  Photo Credit: Pixaby Are you in need of fresh real estate marketing ideas that really work? The folks at Tenfold offer proven techniques to help real estate agents and brokerages sell properties faster, increase brand awareness and stay top of mind with clients. Check out "15+ Real Estate Marketing Ideas That Really Work" below and start putting them into action today. You can't afford to miss this comprehensive list! 15+ Real Estate Marketing Ideas That Really Work Real estate is an extremely competitive field. It’s saturated and ruthless—but professionals who put in that extra effort are going to be rewarded. Real estate marketing has always been something that only a few people figure out. It’s either spammy or just plain disconnected. Here’s a list of ideas you can pull from. Start implementing some of these today and you’re already improving your marketing efforts for sure. Ready? Let’s go. Email Real Estate Marketing Tips Personalize Emails for 10 Contacts Each Day Go through your lead list and identify your 10 best leads. The choosing process doesn’t have to be entirely data-backed. We’re going for the quick win here so doing a scan plus gut check is the best method. For the rest of the list, send out your usual automated email. For these 10 people, take a couple of minutes to do that extra personalization. Mention a previous meeting? Something new in their area? A mutual friend? No need to fuss over this small addition to your process. When it pulls in results, you might want to consider doing a Top 20. Setup an autoresponder or a drip campaign for your email subscribers. What’s an auto-responder? It’s a sequence of emails that’s sent to new subscribers to take them through a certain campaign or just welcome them to your list. The objective when putting together an autoresponder is to eliminate the feeling that they’re receiving a canned response. Drip campaigns allow you to share branded content with your new leads and pull them into your sales funnel. Spruce up your email newsletter by using graphics. People are visual, and with the rest of the real estate world dishing out the same plain newsletter, those who put an effort to differentiate themselves get the best results. If you don’t have your branding pinned down yet, now’s the best time to do it. Having the same color, look and feel for all your content—from newsletters and even your website—helps customers remember your brand and your services. Polish your existing email scripts. Sure, personalization is key, but in sales, numbers are also very important. A marketer or real estate agent who says they never use templates when emailing is flat-out lying. Even a simple bone structure for emails is still a template. Now, set aside some time to review your existing email templates, applying best cold email practices wherever possible. Flex your subject line muscles. What’s an email good for if no one opens them. Subject lines impact your cold email open rates more than anything else so make sure you test different subject lines. Of course, don’t forget that it’s ok to get creative with these things. Some marketers even swear by using (no subject) as a subject line for certain situations! Listing Real Estate Marketing Tips Sharpen your MLS listing descriptions.Most clients and prospects discover your listings through MLS, so it’s unwise to just put something together and forget about it. You need to use punchy and compelling descriptions for your listings. Brush up on your copywriting skills by checking out blogs like KopywritingKourse or books by Bob Bly. Additionally, trusted real estate copywriters like Amy Puchaty can help craft custom content for your real estate listings and brand. Put together a checklist for listing descriptions. Sure, winging it feels natural and relies on your go-getter energy whenever you work. However, having a checklist that spells out the necessary information for each listing saves you a possible huge headache and lost business. The checklist should include all pertinent info like features, area, school districts, reasons for selling and basic listing information. Update photos on your listings. Photos taken by phone are perfectly fine so long as they weren’t taken in 2006. Today, phones can produce photos that are very high-quality. Now that that’s out of the way, you just make sure that you have what the prospects want to see in photos. When you look at a listing, what do you zoom into immediately? Photos. There is no use hiding portions of your listing. There’s always a way to present properties in a better way with just some photography skills. Put your listings on SlideShare. Upload new ones as you update. Say, put together a slideshow on SlideShare for all your available listings for the month of March. You can even put them together in categories. Put up a slideshow for all listings for a month, for a quarter, listings that are above a certain price point, listings that are in a certain zip code, and so on. This practice makes it easier for prospects to go straight to listings that they’re already interested in based on preference. You’ll be surprised with the traffic SlideShare gets. Mine other people’s listings for potential partnerships. Go over other people’s listings especially ones that were posted by direct owners or small brokers in an area. Take note of low-priced or reasonably-priced listings. List up to 50 properties, take note of their contact numbers and other pertinent info. Set aside half a day to call up these listings and propose a partnership plan. If it makes sense business-wise, there’s no reason not to partner up with other real estate players. Social Media Real Estate Marketing Tips Create profiles for the essential social media stack for real estate professionals: Instagram, Facebook, Twitter, Pinterest, LinkedIn. Stunning photos that show off your properties and the areas. Instagram uses hashtags similar to twitter and if you’re smart about the hashtags you use, you’ll get prospects making a beeline to your instagram account in no time. Just who’s not on Facebook these days? For real estate agents, though, the number one reason to get on Facebook is local Facebook groups. Real estate groups are great but it’s mostly filled with other real estate agents as well. Local facebook groups are smaller online communities where people engaged and discuss what’s happening in their particular area. It won’t sound spammy if you update everyone with a new listing in the area, as long as you have the tone of someone wanting to let the community know as opposed to someone wanting to sell to everyone in the community. Twitter is great for generating traffic to your website, listings and other online assets you have. It’s also one of the first things that prospects will see if they look you up on search engines. An active Twitter feed is one of the marks of a successful professional, so you definitely want to give off that impression by keeping on top of your Twitter game. Pinterest is so overlooked. However, many marketers report that prospects who search on Pinterest are those who are closer to making a buying decisions more than those who browse on other social media channels. See, Pinterest is like a catalog where you can include a direct link to your listing. This is essential. LinkedIn groups are great as a venue to talk to other real estate professionals. However, if you’re marketing listings, it can come off as spammy if you post very often on your LinkedIn account. The main selling point of LinkedIn is that it’s the biggest social media platform for professionals. Read: People who have the power to purchase and make decisions. Heads of families, real estate purchasers, entrepreneurs and other successful people are all around LinkedIn, and if you master the art of social selling, there’s no limit to what you can achieve on LinkedIn. Use social media scheduling tools to automate some of your social media tasks. There’s Buffer, Hootsuite, Sprout Social and other web apps you can use. Most of them have mobile app counterparts so you can check posts, look at data and check what others are posting in real-time. The scheduling functionality allows you to do what you have to do without having to go back again and again to the social media platforms just to make sure your presence is consistent across social media channels. Phone Real Estate Marketing Tips Call your competitors.Researching the competition? Why not call them directly and get a feel of their style. There’s nothing wrong with calling them and posing as an interested prospect. Call the most successful firms and agents in your area and get them to sell to you. Take note of their style, how they open conversations, what’s the first bits of information they reveal, how the handle pricing questions, how they handle inquiries outside listings, and so on. Call existing customers and ask for referrals subtly. Referrals are one of the most powerful lead generation techniques. However, it can be a bit risky to ask outright. Make sure you develop a good relationship with all your existing prospects and customers. When you’re comfortable enough to ask for a referral do so. To make sure you are continuously getting on the good side of your customers, have a solid customer service plan in place. Call your existing customers just to check in. Make it a regular thing. Once a month is a good number, on top of any calls they request regarding particular concerns. Remember, people don’t always deal with people who have what they need, but they always deal with people they like. Video Real Estate Marketing Tips Create virtual tours for your listings.Depending on the size of your operation, there is always a video marketing strategy that is doable and effective for you. If you’re able to allocate a marketing budget for video, go ahead and get a professional videographer to help you capture the beauty of your listings in video form. If that’s not possible, there’s no issue using what you have. If you can borrow a digital SLR or even a GoPro to take a video of your properties, go ahead and do so. Easy to use video editing software which are user-friendly and intuitive. If you’re using a Mac computer, use iMovie. For Windows users, Movie Maker is simple and easy to use as well. Can’t take videos? Then make videos! These days, having no video for real estate listings isn’t a choice at all. If you have no phone capable of taking good videos and no cameras to use, take your best photos and create a video slideshow. You can just put background music and slowly shuffle through photos of your listings. Remember, prospects come to the internet to look for properties and each opportunity to put your listings in front of your target audience is an opportunity worth putting effort into. Content Marketing for Real Estate All the content you create on social media, the videos you shoot and the articles you share on your newsletter could be considered a part of a huge movement in online marketing today: content marketing. Notice how prospects flock to you when you release content that’s not promotional? Probably something useful you typed up on a lazy afternoon, pouring your insight and thoughts about real estate buying you wish prospects knew? Yes. It works and it’s a win-win for you and the prospects. Do you have thoughts you’ve always wanted to share regarding the industry? Want to help educate buyers about the right things to look for when shopping for a property? These ideas can be transformed into revenue generating pieces by creating content that other people can easily access and consume. You can put your words into a blog on your site, into a video blog, into small snippets on your social media accounts, a webinar (online seminar) maybe? Creating content that resonates with your target audience and existing clients is a great way to nurture your audience continuously and keep them abreast with what’s up in the industry and what’s up with your business. What are your go-to tactics for real estate marketing? We would love to hear in the comments. Article originally posted on Tenfold.com, written by Aki Merced who writes about B2B sales and marketing as a content marketer for Tenfold. Follow her on Twitter @akimerced! Tenfold.com is a business that helps companies have better customer conversations and puts customer information into action on the phone, every time, in real-time. Need more inspiration? Check out Amy Puchaty's real estate marketing portfolio here.
Cheers and happy marketing, AP Amy Puchaty is a luxury real estate writer and communications specialist whose marketing campaigns and copywriting work have appeared in numerous print and digital publications including The Wall Street Journal, Architectural Digest, Inman News, The Denver Post, and Dallas Business Journal. Why Amy Puchaty? Because it’s selling season. Follow Amy at www.amypuchaty.com #AtHomeWithAmy #AmyPuchaty #LuxuryRealEstateWriter  Screenshot of Amy Puchaty's profile on Muck Rack As a professional writer, tracking down all of my press releases, articles, blogs, and social posts can often feel like a second job, but with the help of new technology it's getting a lot easier. At Amy Puchaty Communications, we use several methods to keep tabs on our work, including Google alerts to notify us when our clients are in the news, JournoPortfolio to file away quick links, and most recently Muck Rack, the new standard in PR software which helps us not only find our work, but get it in front of the media outlets and audiences that matter most. "There have never been more opportunities to tell your story to the public. But most PR tools haven't fundamentally changed since the first journalist directory was published in 1952," says Muck Rack. "Today, like then, too many press releases are aimlessly blasted out. Journalists are still spammed because of antiquated media databases. PR pros still don't get that many responses. And the question of how to quantify the impact of any PR campaign lingers. Muck Rack changes all of that. Trusted by top-tier journalists, global PR agencies, and Fortune 500 companies, as well as many boutique agencies and entrepreneurs, Muck Rack takes a fresh approach to PR software." We love having a place to share our latest news! And we plan to utilize Muck Rack moving forward to bring enhanced value to the PR work we do for our clients. Muck Rack is trusted by forward-thinking companies around the world, including big names like Nike, Edelman, Comcast, Pfizer, Buzzfeed, A&E, and many more. Trust us, if you are a PR pro, journalist, or freelance copywriter Muck Rack is for you. Click here to view Amy Puchaty's profile now. Cheers, AP Amy Puchaty is a luxury real estate writer and communications specialist whose marketing campaigns and copywriting work have appeared in numerous print and digital publications including The Wall Street Journal, Architectural Digest, Inman News, The Denver Post, and Dallas Business Journal. Why Amy Puchaty? Because it’s selling season. Follow Amy at www.amypuchaty.com #AtHomeWithAmy #AmyPuchaty #LuxuryRealEstateWriter |
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