Screenshot of Amy Puchaty's profile on Muck Rack
As a professional writer, tracking down all of my press releases, articles, blogs, and social posts can often feel like a second job, but with the help of new technology it's getting a lot easier. At Amy Puchaty Communications, we use several methods to keep tabs on our work, including Google alerts to notify us when our clients are in the news, JournoPortfolio to file away quick links, and most recently Muck Rack, the new standard in PR software which helps us not only find our work, but get it in front of the media outlets and audiences that matter most.
"There have never been more opportunities to tell your story to the public. But most PR tools haven't fundamentally changed since the first journalist directory was published in 1952," says Muck Rack. "Today, like then, too many press releases are aimlessly blasted out. Journalists are still spammed because of antiquated media databases. PR pros still don't get that many responses. And the question of how to quantify the impact of any PR campaign lingers. Muck Rack changes all of that. Trusted by top-tier journalists, global PR agencies, and Fortune 500 companies, as well as many boutique agencies and entrepreneurs, Muck Rack takes a fresh approach to PR software."
We love having a place to share our latest news! And we plan to utilize Muck Rack moving forward to bring enhanced value to the PR work we do for our clients. Muck Rack is trusted by forward-thinking companies around the world, including big names like Nike, Edelman, Comcast, Pfizer, Buzzfeed, A&E, and many more. Trust us, if you are a PR pro, journalist, or freelance copywriter Muck Rack is for you. Click here to view Amy Puchaty's profile now.
Amy Puchaty is a luxury real estate writer and communications specialist whose marketing campaigns and copywriting work have appeared in numerous print and digital publications including The Wall Street Journal, Architectural Digest, Inman News, The Denver Post, and Dallas Business Journal. Why Amy Puchaty? Because it’s selling season. Follow Amy at www.amypuchaty.com #AtHomeWithAmy #AmyPuchaty #LuxuryRealEstateWriter
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