You don't have to be gimmicky to stand out from a crowd. Case in point, this elegant luxury real estate brochure from top-producing Wolfe-Bouc Group in Denver, Colorado. It's sharp, sophisticated, and to the point, allowing luxury real estate clients to connect with the brand's story without complicating things. And it's so great, Inman.com let me do an article about it. You can read that full post on Inman News here. Below is a summary of that Inman post, including my top five reasons this luxury real estate brochure rocks.
1 - You immediately know what the Wolfe-Bouc Group stands for.
They are "your guides to Denver real estate" - this little phrase may seem simple, but combined with their logo and city theme, it instantly answers the who, what, where, and why, of their brand story. Who? Wolfe-Bouc Group. What? Real Estate. Where? Denver. Why? Guide.
2 - They share their legacy right away.
The Wolfe-Bouc Group's history is a rich one, and potential clients get a quick snapshot of who they are, where they came from, and where they are going right away. Consistently recognized by the Denver Board of REALTORS among the Top 5 Teams for outstanding production, and by the Wall Street Journal and Real Trends as one of the top 250 Real Estate Teams nationwide, Wolfe-Bouc Group has a story to share. This is the perfect place to showcase awards and skills to establish credibility. Their longstanding reputation is second to none and it shows.
3 - They present a polished image, both relatable and approachable.
Although they are well-known for closing multi-million-dollar real estate deals across the Front Range, the Wolfe-Bouc Group makes it clear that they put in the time to educate and advise their clients. It's not just about the numbers, but about building and maintaining lasting relationships. Their polished and professional image, is both relatable and approachable, and will attract a wide range of clientele.
4 - They clearly state what sets them apart.
In just a few short paragraphs, clients get a clear picture of how the Wolfe-Bouc Group operates, what skills they bring to the table, and why clients should hire them over the competition. Their passion for helping people buy and sell homes is loud and clear.
5 - They highlight their brokerage, which is a leading luxury real estate brand.
The Wolfe-Bouc group is smart to lead with personal achievements, but they don't forget to leverage the reach and resources of their brokerage, LIV Sotheby's International Realty - which was recently named the #1 Sotheby's International Realty affiliate in the world for 2018.
And the wins keep on coming...the group emphasizes local expertise.
Neighborhood knowledge is one of the top reasons buyers and sellers hire real estate agents. The Wolfe-Bouc Group emphasizes this with a snapshot of the neighborhoods in which they specialize, as well as a description on how they connect buyers and sellers to properties in these communities every day.
But don't just take their word for it. Their client testimonials say it all.
Branding brochures can be a challenge, especially for teams, but clearly the Wolfe-Bouc Group nailed it! Every agent and real estate brokerage is unique, the trick is to zero in on your personal story and present it in a way that resonates with your target audience, while putting the spotlight on the things that matter most. Relationships, service, results.
I had the privilege of writing the copy for Wolfe-Bouc Group's brochure and could not be more pleased with the result. If you or someone you know is looking for luxury real estate copywriting expertise, give us a call. We would be happy to do the same for you!
Amy Puchaty is a luxury real estate writer and communications specialist whose marketing campaigns and copywriting work have appeared in numerous print and digital publications including The Wall Street Journal, Architectural Digest, Inman News, The Denver Post, and Dallas Business Journal. Why Amy Puchaty? Because it’s selling season. Follow Amy at www.amypuchaty.com #AtHomeWithAmy #AmyPuchaty #LuxuryRealEstateWriter
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