“You’re turning violet, Violet! Just like Violet Bueareguard, in the Willy Wonka classic, this color deserves some juicing.

Photo Credit: Saatchi Art, Angie Jones, Courtesy of Pantone

​Can't get enough of Pantone's 2018 Color of the Year? Yeah, us either, and since the creative folks at PANTONE sent us an incredible package of assets to share with you, well, we couldn't resist doing another post. After all, #UltraViolet deserves one! You can read yesterday's take on this majestic hue here. For now, let's dig a little deeper, shall we?
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“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.” 
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​Don't be surprised when your interior designer runs over to your house with a bag full of swatches and paint chips in the this very colorway, shouting "Dearly Beloved, we are gathered here today to get through this thing called life."  Yes, it may conjure images of the artist formerly known as Prince, or that fun-loving kids character from the 90's, but Pantone's purple pick is so much more than that, and just like Prince's music, it has the power to transform. 
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Photo Credit: Saatchi Art, Angie Jones, Courtesy of Pantone

​​It even has a hint of nostalgia in it. Case in point, my own mother's first reaction to the 2018 Pantone Color of the Year: “You’re turning violet, Violet! Just like Violet Bueareguard, in the Willy Wonka classic, this color deserves some juicing. With its blue undertones this color can be paired with many color palettes. A sophisticated neutral, that can make a statement with magenta, lime, and turmeric yellow, or a subdued mood with a petal pink and mint. Just try to think of a color this won’t go with....I can’t think of one.” Maybe that's where I get my writing skills from?
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Photo Credit: Saatchi Art, Wendi Turchan, Courtesy of Pantone

​Even butter LONDON, the bon vivants of beauty...cultured, confident, expertly curated, divinely distinctive, and authentically inclusive, got in on the fun!

And let's not forget Room Copenhagen. Specialists within brand extension, they hold licensing agreements with some of the world’s most well-known and loved brands such as LEGO, Star Wars (Disney) and Paul Frank. Room Copenhagen’s lifestyle products allow consumers all over the world to engage with their favourite brands on more levels of daily life, and are currently offering the 2018 Pantone Color of the Year paint chip coffee cup for sale if you're so inclined. IMHO, the perfect gift for a graphic designer, artist, or someone who thinks Ultra Violet is all the rage.

Few things get me as excited as writing about homes, fashion, and art, but color, the wonderful, freeing, enchanting, transformative world of color, definitely does the trick! Last but not least, here is the true story behind Pantone's color choice from the experts themselves.
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"Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.
Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets. Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection."


Cheers and happy coloring!

AP

Amy Puchaty is a luxury real estate writer and communications specialist whose marketing campaigns and copywriting work has appeared in numerous print and digital publications, including The Wall Street Journal, Architectural Digest, Inman News, The Denver Post, and Dallas Business Journal. Why Amy Puchaty? Because it’s selling season. Follow Amy at www.amypuchaty.com #AtHomeWithAmy #AmyPuchaty #LuxuryRealEstateWriter